ARK ADVISORS
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NEW YORK, USA
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Below you can find more details on each consultancy part of M1F.
ARK ADVISORS
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KEY PEOPLE
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Ann BillockOver twenty years of diversified marketing/management experience encompassing strategic marketing and communications consulting, advertising account management and new business development, Brand Management, direct marketing, and personnel recruitment. Strong organizational, managerial and interpersonal skills. Expertise in strategic development, oral and written presentations, business assessment/development, integrated marketing, and Agency Search.
Ken RobinsonKen has over 20 years of global advertising and marketing experience on all sides of the business – as an agency search and management consultant, a client-side marketing decision maker, and in several senior agency management roles. His career includes posts in New York, Los Angeles, London and Western Australia.
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HESTBÆK CONSULT www.hestbaekconsult.com
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KEY PEOPLE
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Dan HestbækDan Hestbæk is the Co-founder and Managing Director of Hestbæk Consult, the leading Strategic Marketing Management Consultancy in the Nordic region.
Dan is recognized as a global thought-leader on trends and behavior in the advertising industry as well as a key-note speaker on Next Practice standards for both advertisers and agencies. |
ID COMMS
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KEY PEOPLE
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David Indo
David has a spent the last 17 years helping brands solve their marketing challenges. This has included working within two of the world’s most sophisticated marketing organizations, firstly at The Coca-Cola Company and then at Nike.
During his 5 years at Nike, David managed an annual budget of $160m, an agency network spanning 27 countries and led the brand communications process for key global initiatives. David’s background means he really understands the particular pressures that senior marketers face within large brands and he appreciates the dynamics of a marketer’s relationship with their agencies and crucially what is required on both sides to get the best from them. |
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Tom DenfordAn award winning communications professional, Tom has 16 years of valuable experience in the communications business having worked for a number of the world’s largest global media and creative agency networks and with some of the world’s biggest brands (including HP, adidas, Diageo, Ford and Vodafone).
Tom now advises large marketing organisations about how best to strategically manage their agency rosters for the digital age. Tom is an expert on agency search and selection and running agency performance reviews with a strategic ambition beyond purely cost-savings. Tom is a regular on international marketing awards juries (such as M&M, EACA) and is an associate lecturer for the Marketing Communications MA at the University of Greenwich in London. |
IK CONSULT www.ikconsult.com
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KEY PEOPLE
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Imad KublawiImad spent 27 years in advertising which started in Kuwait then moved to Athens and in 1984 to London. In 2002, having spent 18 years in London, Imad relocated to Beirut carrying on as Chief Operating officer of JWT’s Middle East Network where he was involved in driving excellence and efficiency strategically and operationally throughout the network. During this time, Imad worked on the Ford and Jaguar accounts.
In August 2005 Imad formed “IK Consult” in London with the objective of being the strategic advisors of choice to top management on all aspects of marketing communication in the MENA region. IK Consult expanded to Dubai and Doha with delivery capability across the entire MENA region. |
MARKETING EFFICIENCY www.marketingefficiency.fr
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KEY PEOPLE
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Florence Garnier
With over 20 years’ experience, Florence has developed strong skills in the field of International marketing, advertising, agency/client management, digital communication, media in both BtoB and BtoC.
Starting her career on the marketer’s side in the financial services industry, Florence moved on to the automotive at Renault in the early 2000’s. She’s now Founder/Senior Consultant at MarketingEfficiency, focusing on Marcom organizations and marketing cost efficiency to help advertisers achieve results in a fast moving communication environment. |
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Guillaume Halphen
With 10+ experiences on the marketer’s side, Guillaume started his career at Renault. After building and implementing network (local) and central communication strategies in the automotive world, he moved on to consulting focusing on agency/client performance optimization. He joined MarketingEfficiency in 2011 where he brings his strong skills in building organizations, implementing process to help marketers meet their strategic communication objectives.
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THE ARGEDIA GROUP www.argedia.com
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KEY PEOPLE
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Stephan Argent
Stephan Argent is an international leader in Marketing and Advertising, with deep experience in Digital Media gained from agency and client environments in the United Kingdom and North America. Having worked in England, the United States and Canada, Stephan brings multi-dimensional and award-winning strategic, business and creative skills to the world of Marketing and, in particular, the rapidly evolving world of Digital Media.
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TRINITYP3 www.trinityp3.com
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KEY PEOPLE
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Darren WoolleyConsidered the Mr. Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000.
With his background as analytical scientist and creative problem solver, Darren brings unique insights and learning to the marketing process. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world. |
YARDSTICK www.yardstick.co.za
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KEY PEOPLE
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Johan van der Westhuizen
Johan has more than 12 years of consulting and industrial experience serving utility markets and close to 10 years of consulting experience serving the marketing and communication environment of some of the largest companies in South Africa and their respective advertising agencies.
His special focus is on Marketing, Business Strategy and Performance Measurement with extensive expertise in organisational effectiveness and competitive positioning. |
